Multiplex Cinema Limited (MCL) was established in 1982 in
response to the Group's needs of having guaranteed exhibition outlets for its
growing number of film releases, and to maintain direct contact with our sister
film distributor company, Intercontinental Film Distributors Ltd.'s (IFDL)
ultimate customers -the cinemagoers. Currently, MCL operates five cinema sites - MCL JP Cinema (1999) in Causeway Bay, and MCL Metro City Cinema (2000) in Tseung Kwan O, MCL Kornhill Cinema in Taikoo (2002), MCL Telford Cinema in Kowloon Bay (2008) and STAR Cinema (2012)
As MCL moves into the new Millennium, each of these sites will
become state-of-the-art entertainment locations that will offer luxury,
convenience and unparalleled service to cinemagoers. In 2002, MCL has launched
a new online and phone ticketing system, enabling customers to purchase tickets
in advance and eliminating the necessity to queue for tickets. This system is
the newest available on the market using cutting edge technology and is only
available at MCL cinemas. In addition, all seats, projection equipment and
sound systems in MCL JP Cinema MCL Kornhill Cinema, MCL Cinema Metro, MCL Telford Cinema and STAR Cinema have
been elevated to premium, international standards and are equal to the best
available in Hong Kong.
In order to increase the Hollywood ambience of its cinema sites
and to capitalize on the human flow attracted to its venues, MCL has installed
new boutique merchandising operations in MCL JP Cinema, MCL Metro City Cinema and STAR Cinema.
Operating under the trade name 'CineMad', these specialist outlets offer a wide
range of fast-moving, movie-related merchandise, including as DVDs & VCDs,
toys and movie memorabilia.
MCL is actively seeking out new opportunities in cinema
operation. The company's target is to expand its market share by introducing
additional sites with more screens in the coming years. All these sites, old
and new, will be regularly upgraded to meet the growing need and expectations
for modern luxury and convenience of today's sophisticated moviegoers.